Ford sales fall 27% in 3rd quarter
Ford Motor Co.’s U.S. sales fell more than 27% in the third quarter amid an industrywide drop-off due a global semiconductor shortage that has severely depleted new-vehicle inventories and depressed full-year sales forecasts.
For the July through September period, Ford’s sales of roughly 400,000 vehicles were down more than 27% from the third quarter of 2020, when the automaker reported 551,796 sales. In Q3 2019, before the coronavirus pandemic and related supply-chain issues hit auto production and sales, the Blue Oval had U.S. sales of more than 580,000 vehicles.
Last week, Ford’s crosstown rivals General Motors Co. and Stellantis NV reported their third-quarter sales, respectively, were down 33% and 19% year-over-year. Ford came in No. 3 of the bunch for the quarter, behind GM’s sales of 446,997 vehicles and Stellantis’ 410,917.
In September, according to results released Monday, Ford sold 156,614 vehicles in the U.S., a 17.7% drop from September 2020 but an improvement over July’s 120,053 sales and August’s 124,176.
The Detroit automakers’ challenges producing enough new vehicles to meet consumer need gave Japanese automaker Toyota Motor Corp. an edge in Q3, surpassing perennial leader GM as the No. 1 seller in the U.S. for an unprecedented second time so far this year. Toyota’s quarterly sales of 566,005 were up 1% year-over-year.
Meanwhile, Hyundai Motor America posted a 4% sales increase. Honda Motor Co. reported an 11% sales decline. And Volkswagen of America saw an 8% decline for the quarter.
Ford’s results
In September, Ford’s retail sales fell 20.8% year-over-year, truck sales of 83,554 were down 22.6%, while SUV sales of 70,260 were up 3.4%.
But despite broad sales declines, there were a few bright spots for the Dearborn automaker.
“While Ford was down in September, it wasn’t down as much as the industry and as much as some of its key competitors and performed better than we forecasted,” Michelle Krebs, an analyst at Cox Automotive, said.