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Honda chief discusses product development

TOKYO — To illustrate his vision for a turnaround at recall-slammed Honda, Takahiro Hachigo, the new chief executive, showed video footage set to a light-hearted ’50s-style rock music of happy people with Honda products, like a lawn mower and the Asimo walking robot.

But that kind of almost nostalgic look back was close to summarizing what he offered.

“I believe in the power of Honda people,” he told a packed news conference at Honda Motor’s Tokyo headquarters today, after his appointment as CEO and president was approved by shareholders and the company board.

Honda’s brand image has suffered after quality lapses for popular vehicles like the Fit hybrid in Japan as well as huge recall on a global level for defective Takata air bags.

Although many of the world’s automakers are affected by the recalls, Honda has been hardest hit because it relies heavily on Takata. The company’s recalls linked to Takata have ballooned by 20 million globally.

Hachigo promised to take more time in product development, bring his employees together as a team and improve communication within the company, to avoid the recurrence of quality lapses that have led to shrinking profits at the Japanese automaker.

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