NEW YORK — Gap is back to blue.

The casualwear chain will keep its decades-old white-on-navy blue logo after all. The move comes just one week after the company swapped it online for a new logo without saying a word. The new logo irritated fans, spurring them to complain about it online.

Gap North America president Marka Hansen said Monday that the San Francisco-based company realized how much people liked the old logo after they put up the new one, a white background with black letters and a little blue box. She also said Gap didn't handle the change correctly and missed a chance to have shoppers offer input.

The company plans to return the original logo to the website today and is moving as quickly as it can, a spokeswoman said.