It was appropriate that a quote from Chelynne Kramer, who will become manager of Butler Downtown on Monday, was part of the Butler Eagle’s Christmas Day edition.

If she is successful in bringing to reality the contents of that quote, it would not only be a Christmas gift for the city, but a treasure that would last hopefully for many years to come.

“I want Butler to be an awesome place for people to live, but also a destination for those who don’t live here,” she said during an interview that focused on her objectives when she assumes her new role.

Kramer has an employment background suitable to the challenges she will face in that job. She formerly was corporate marketing manager for Armstrong.

But while Kramer had a corporate financial structure as a foundation for her Armstrong duties, she will have to adjust to the reality of working for now within the confines of the shoestring budget that finances Butler Downtown’s operation.

It is to be hoped that the now-under way Butler Downtown special-gifts campaign, which aims to raise $500,000 during the next five years, will achieve its goal.

If that amount of money is raised — and already $100,000 has been pledged — Butler Downtown’s operations will be funded well into the future.

To her benefit, Kramer already has a solid understanding of the challenges — financial and otherwise — facing the city’s Main Street Program, having been elected to Butler Downtown’s board of directors in 2010 and also from her current role as its promotions chairperson.

She must build upon the successes of her predecessor, the late Becky Smith, while putting her fingerprint on new ventures that will benefit the downtown business district.

If she is successful in her efforts on behalf of her organization’s financial stability, she should be able to bring on board what she regards as an essential element in improving the downtown’s attraction to those who don’t live here.

That is a graphic designer, who would prepare promotional items for various events — and also, presumably, catalog all of what is available here for the non-resident, as well as residents, in an attractive way that creates interest.

For example, despite publicity that has surrounded it in the past, how many people from outside Butler are aware of the New Year’s Eve Ring in the Arts celebration and what it entails?

And, also tied to this time of the year, can there be new attractions to bring people downtown — not only to see something not a part of holiday seasons of the past but also, more importantly, to shop here?

Although Butler, like other cities of its size, is a victim of stores’ exodus to the suburbs decades ago, there still are shopping opportunities and excellent customer service here.

Kramer’s job isn’t going to be easy; cooperation from businesses and city leaders will be essential to her success.

She has pledged a creative mix of “guerrilla marketing” to make her efforts fruitful, and it will be interesting to watch that evolve.

Those who saw her picture in the Christmas Day Butler Eagle, when they cross paths with her downtown, should wish her well and offer encouragement.

In leaving her former position, she made a strong commitment on Butler’s behalf. She deserves the community’s support in what she will be striving to accomplish.