Looking foolish
Joy Behar, a talk host on The View, referred to Christians as having mental issues. She then turned around and later apologized to Vice President Mike Pence on the phone instead of doing it publicly, which is what the Vice President wanted.
Sometimes apologies are too late and/or they aren’t sincere. This situation is one of those times.
The way I see it is, instead of looking like she is better than others, she made herself look like a fool, which rude people always do.