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Cable balks at NFL

League's network charging more for live games

New York Giants running back Tiki Barber hawks satellite TV in one of his latest commercials, shouting about getting games on the NFL Network before breaking into a bad celebratory dance.

He didn't do a good-enough selling job. His twin brother, Bucs cornerback Ronde, still has cable — and no NFL Network. That makes Ronde among the millions of Americans unable to watch the new package of Thursday and Saturday games that started last week with the Kansas City-Denver game Thanksgiving night.

A regular stream of midweek NFL games seems hard to believe. It used to be the only televised Thursday night football games featured college teams looking for prime-time exposure. So what is the NFL doing by putting five of its games on Thursdays and three on Saturdays on a network less than half the country gets?

Thanksgiving games are one thing. This week, reality sets in with a pivotal AFC North game between Baltimore and Cincinnati on Thursday night — a game that most people won't get to see.

The league says it is expanding its product. But will the move alienate fans and run the risk of over-saturation? So far, the reviews are mixed.

The 3-year-old NFL Network, operated by the league, is trying to be accessible to everyone. It is available to 40 million people through some cable operators and the two satellite systems: DirecTV and the DISH Network — which featured Tiki in its ads.

It isn't available on Bright House, which serves Ronde Barber in Tampa Bay, or three of the nation's biggest cable systems: Time Warner Cable, Cablevision and Charter Communications. The biggest dispute is over money and whether the network should be offered as part of basic service.

The NFL is charging cable operators more to carry its network because it added the live games this year, presumably making it more valuable. The cable operators have balked and want to put the NFL Network on a pricier plan.

The league argues there is enough demand for the NFL Network to be included with basic packages on cable systems. So there is a big impasse, and there doesn't appear to be a resolution in sight.

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