Stakes high for GOP hopefuls in Carolina
CHARLESTON, S.C. — Jeb Bush, John Kasich and Marco Rubio are locked in a high-stakes political chess match in South Carolina, strategically moving money and other campaign resources around in a bid to pull ahead in the Republican primary race — or at least keep their campaigns afloat if they don't.
The maneuvering comes as some Republican leaders fear Donald Trump or Ted Cruz will begin piling up the delegates needed to secure the nomination before one of the more traditional candidates can concentrate the support of voters turned off by the brash billionaire and fiery Texas senator, who so-called establishment Republicans believe could jeopardize the party's chances of winning in November's general election.
“We do need to get the field down to Trump, Cruz and somebody,” said Henry Barbour, a Republican National Committee heavyweight from Mississippi. “New Hampshire tried, but it's clear as mud.”
Indeed, the only thing that is clear heading into Saturday's South Carolina primary appears to be Trump's grip on the lead. Cruz, the winner of the Iowa caucuses, is also in the mix for a strong finish.
But the more mainstream lane populated by Bush, Kasich and Rubio is more jumbled. Bush's campaign now sees an opening to capitalize on Rubio's fifth-place finish in New Hampshire, while Kasich's strong second-place showing there has given him reason to keep his campaign going. Rubio's team, meanwhile, is quietly confident that South Carolina will prove to be a comeback story for him.
Kasich's finish in New Hampshire has scrambled what might have been a do-or-die contest between Bush and Rubio in South Carolina. After initially viewing the first-in-the-South primary as too much of a long-shot for a moderate Midwesterner, Kasich abruptly changed his schedule this week and announced plans to campaign in South Carolina almost every day until.
The newly confident Ohio governor also recently put a small batch of ads on television in South Carolina — something he hadn't planned until after his New Hampshire success.
For Kasich, exceeding expectations would be to finish ahead of Bush, the former Florida governor. Bush has deep family ties to South Carolina — his father and brother each won two Republican primaries here — and a poor showing Saturday could leave him without a compelling rationale to keep going.
Right to Rise USA, the heavily funded super PAC backing Bush, has reduced its radio and television ad spending by nearly $3 million across seven states that vote in the coming weeks, according to Kantar Media's Campaign Media Analysis Group (CMAG) data. The cuts impact some states that vote on Super Tuesday, the delegate-rich March 1 voting bonanza.
