GROVE CITY — Gear Racewear, the business owned and operated by John and Lisa Ayers, does a lot more than print T-shirts and signs.

Located at 401 Erie St., the company promotes and implements motor sports events all over the United States.

While producing and selling event shirts and printing banners and signs for national sponsors is part of the gig, John Ayers also lines up sponsors, contracts with vendors to offer services at the events and often helps to oversee even the most unassuming of details, such as who parks where.

Though the events take them and their two children, John and Rachel, away from home on a regular basis, they are used to it. They have been in the business for 25 years.

John became a professional motorcycle racer and eventually took over a motorcycle shop owned by Lisa's father.

"I've been in it my whole life,"Lisa said.

Over the years, the business has grown so Gear Racewear has three divisions: Gear Designs, which prints custom T-shirts and awards for the motocross industry; Gear Custom Products, which produces promotional banners, tents and signage for event sponsors; and Gear Media and Marketing, which produces a motor sports television show, "Racer TV," and other related materials.

"The TVthing is a new part of it for us,"John Ayers said.

The business takes the family all over the country. In just the past year, they've been to Las Vegas three times. More recent trips have been to Massachusetts and Maryland. Later this year, they will travel to country singer Loretta Lynn's ranch in Tennessee for the Amateur National Motocross Championship.

"No one here really knows about that,"said John Ayers from his Pine Township, Mercer County, home. The family attempts to keep a low profile, though John is certain the neighbors have noticed them moving all their equipment in and out.

The family's activities also remain quiet because OLN, the network that airs their television show, is not carried by Armstrong, the primary provider of television services in Grove City.