Site last updated: Wednesday, August 5, 2026

Log In

Reset Password
Butler County's great daily newspaper

Learn to love ovens

Beverly and Eugene Murray have dinner at their home in Cary, N.C. As the economy improves and families have more spending money, they're still saving restaurants for special occasions.
Recession leads to eating at home

Eating at home may be one of the few behavioral changes from the recession that stick.

Forced to eat more meals at home when money was tight, people learned new habits. Some discovered they enjoy cooking and dining in. As the economy improves and families have more spending money, they’re still saving restaurants for special occasions.

Restaurants traditionally have led other types of businesses out of a recession. This time, they’re at least a year and a half behind retailers. Sales of clothing grew 5 percent last year and autos rose 11 percent, as Americans started feeling better about their finances. At casual sit-down restaurants like Outback Steakhouse, the increase was just 1 percent. Some analysts say that could be the new norm.

President of her own marketing agency in Raleigh, N.C., Beverly Murray, 46, never thought she’d have time to cook. But in 2008, her business tanked. Suddenly dropping $10 or $20 on every meal was not an option. So she got to know her stove. Now she subscribes to Cooking Light magazine and even has a signature dish, chipotle seared chicken.

When she does go out, she says, it’s a special occasion with friends. Having lost 30 pounds as a pleasant consequence of cooking at home, she is sticking to the new routine, even as business picks up.

“People are becoming not only accustomed to eating at home, they’re enjoying it,” says Darren Tristano, executive vice president of restaurant consulting firm Technomic Inc. “They can sit in front of their 50-inch flat-screens and not have to tip a waiter.”

Americans lead the world in restaurant spending. About 44 percent of food dollars are spent outside the home. Full-service restaurant revenue rose 5 to 7 percent a year in the decade leading up to the Great Recession, which halted growth.

Instead of handing their money over to mediocre eateries during the week, people are saving up for the occasional nice meal, says Stifel Nicolaus analyst Steve West. Meanwhile, cooking has become hip, says Rick Smilow, president of the Institute for Culinary Education, where registration for recreational courses was up 10 percent last year.

More in Community

Subscribe to our Daily Newsletter

* indicates required
TODAY'S PHOTOS