Moses Jewelers in Butler and in Seven Fields is celebrating 60 years in business.

The newest addition to the Moses family of jewelry stores opened in November on Route 228 next to SiBA restaurant in Seven Fields. This location is a promising new opportunity as Moses Jewelers looks to the future in continuing to serve Butler County with the same excellent service, quality and value that have long been the cornerstones of founder, Merril Moses’ business.

It all began in 1949 when Merril Moses first opened his doors on Main Street in Lyndora after receiving his degree in watch making from the Western Pennsylvania School of Horology.

After 19 years in a small, cramped space, he moved to a new location at 115 W. Cunningham St. in Butler.

“This move proved to be the key to my success,” Moses said.

“Thankfully my business grew along with my family. At one time, all six children and my wife, Jane, worked with me.”

Never resistant to change, and always future thinking in 1981, Moses and his family opened their second store at the newly constructed Clearview Mall, north of downtown Butler. To this day, that store continues to grow and serve Butler, incorporating new trends, such as Pandora beads, alongside the timeless traditions of high quality, unique diamond and colored gemstone jewelry and watches.

Today, Merril Moses has never stopped looking to the future. While the downtown Butler store closed with the opening of the new Seven Fields location, Merril fully supported his sons in their decision. In fact, he attributes much of his success to them.

Larry, who recently celebrated 36 years in the business and is also a trained watchmaker, continues to provide customers with extraordinary service in an exceptionally friendly way.

Tim, Butler’s only Graduate Gemologist, selects the stores’ diamonds and other fine gems and manages the daily operations of the business.

Tom works in the Diamond District in New York City. Always a source of new ideas and resources, he helps keep Moses Jewelers on the cutting edge of the gem business.

Sixty years ago the company began with just one employee; it now has 15.

Moses Jewelers features such brands as Heart on Fire — The World’s Most Perfectly Cut Diamond, Simon G., Rolex, Oris, Wittnauer, Accutron, Swiss Army, The Moses Watch, Coast Diamond, Rainbow Sapphire Collection, Pandora beads, Troll beads, and Custom Creations from their jeweler.

Moses Jewelers received the 2001 Business of the Year Award for small businesses, sponsored by the Butler County Chamber of Commerce. They are also strong supporters of many organizations which strengthens their community including: the American Cancer Society; United Way of Butler County; Mental Health Association of Butler County; YMCA; Butler Public Library; Butler County Symphony; Butler Little Theatre; Butler Township Little League Baseball; Butler County Chamber of Commerce as well as several schools.

Additionally, each member of the Moses team is encouraged to serve and give to faith, school, arts, human and health service, environmental and/or business organizations in ways reflecting his or her own style.

This article was submitted by Moses Jewelers.