Celebrity politicians test voter interest in post-Trump era
WASHINGTON — From Ronald Reagan and Arnold Schwarzenegger to Al Franken and Donald Trump, there's a rich history of celebrities trying out new careers in politics.
The list could soon grow.
In California, former Olympian Caitlyn Jenner is running for governor. In Texas, Oscar-winning actor Matthew McConaughey has said he is considering a run for governor. In New York City, Andrew Yang, a businessman who gained fame during his quixotic 2020 presidential run, is a leading contender for the Democratic mayoral nomination.
Each has the type of name recognition that other political newcomers would envy. But as they consider running some of the nation's largest and most complicated governments, their lack of experience in public office could be a vulnerability.
Jenner, a gold medal-winning decathlete and transgender rights activists perhaps best known for being part of the Kardashian family, launched her campaign last week challenging Democratic Gov. Gavin Newsom in his likely recall race. Bolstered by her 3.5 million Twitter followers and nearly 11 million on Instagram, the Jenner campaign believes that name recognition will make her a strong competitor in a race they see as a referendum on Newsom's leadership.But Rob Stutzman, a GOP consultant in the state who advised Schwarzenegger's winning recall campaign, said there are key differences between Jenner and Schwarzenegger, who was then arguably the biggest movie star in the world.“There's famous and then there's Arnold Schwarzenegger famous,” he said, rejecting the idea that Trump had turned voters against celebrities.“People will say they don't like celebrity candidates until there's a celebrity candidate they like,” he said. “A lot of Democrats hated Donald Trump, but they might be pretty enthralled with Matthew McConaughey. It's still about winning and likability.”Much else is also different this time around.California has grown even more Democratic over the past 20 years, making it harder for a Republican, especially one who openly backed Trump, to gain traction.Schwarzenegger, strategists note, was already well known in the state as a champion of after-school programs, and had a history of civic engagement, having served as chair of President George H.W. Bush's Council on Physical Fitness and Sports. It also didn't hurt that he was married to Maria Shriver, a member of the Kennedy family dynasty.Reagan was also well versed in politics before running a campaign of his own by virtue of leading the Screen Actors Guild.While Jenner has advocated for transgender people since coming out in 2015 and experience in the business world, it is unclear where she stands on a slew of other policy questions. Indeed, her current website offers only a vague 68-word statement, along with a fundraising portal and online store selling stemless wine glasses and yard signs. (Her campaign says policy plans are coming soon.)She has already faced backlash after mistakenly suggesting in a tweet that district attorneys in the state were appointed, not elected. (She later said she knew that was the case.)But star power, argued Democratic strategist Hank Sheinkopf, is what voters want.“We live in a culture of gossip and entertainment. That's how Trump became president. That's one of the reasons why Yang is at the front of the pack,” said Sheinkopf.
