Biden's use of media raises questions
There are some curious decisions by the administration of President Joe Biden that make me a little skeptical about his media strategy, such as no news conference during his first 50 days in office. Or going on the road this week to sell his landmark relief package and using local TV stations to “speak directly to the American people.”
In fact, if I weren’t so pleased to finally have someone in the White House who at least talks about transparency and honesty, I might make a bigger case out of the fact that these strategies feel eerily similar to some employed by Republican presidential candidate Richard Nixon in the 1960s to avoid media scrutiny.
During his 1968 campaign, Nixon would sometimes land in cities without actually visiting the cities beyond the airport. Instead, he would just meet at the airport with reporters and anchors from local TV stations because he favored their softball interviews. And that way he could ignore the national media following him from stop to stop. He’d deploy senior members of his campaign to do the same in other cities to maximize his reach.
Biden seems to be following a similar playbook.
“We’ll be putting surrogates and senior officials on local TV in markets around the country,” Jen O’Malley Dillon, White House deputy chief of staff for Biden, wrote in an email to senior staff outlining this week’s “Help Is Here” tour, according to a memo obtained by ABC News.
“Speaking directly to the American people,” the phrase Biden used last week to describe one of the goals of his tour, is often political-talk for dodging the mainstream national press.
Perhaps Biden has somewhat of another excuse given that, unlike 1968 when Nixon won the White House, there are myriad digital ways to speak directly to the American people today.
But it still raises the question of why Biden has gone so long without meeting with the national press?
As Biden press secretary Jen Psaki recently put it, “His focus day in and day out is on getting the pandemic under control and putting people back to work. That’s what people elected him to do.”
Fine, but that doesn’t preclude a 45-minute news conference, say, every other week. Not engaging directly with the press raises a fundamental question of accountability.
The White House press corps is a surrogate for the American people. It is important for the president to allow himself to be questioned and challenged by them, especially when he is introducing a massive relief package that could remake America the way Lyndon Johnson did in the 1960s or Franklin Roosevelt in 1930s.
Even if the president holds a press conference tomorrow, it won’t erase the fact that he has gone longer without one at the start of his administration than any president in decades.
The most puzzling aspect of this reluctance to engage directly with the press is that Biden has developed a very effective media style. It was on display Thursday night when he gave his first prime-time address to reflect on the one-year anniversary of the arrival of the pandemic and the successful passage of his $1.9 trillion COVID-19 relief bill.
In my review of his speech, I noted the way he exuded empathy for the suffering caused by COVID-19 and communicated a sense of intimacy in speaking directly and fervently to the camera as he called for unity in fighting it. The result was authenticity and credibility.
Many of us had enough of the slick, smug, snarky media style of the man from Mar-a-Lago who told us petty lies about how COVID-19 was going to go away when the weather got warm.
Biden needs to start meeting regularly with the press. Sure, the political tools from Fox News, One America News Network and Newsmax will come at him, but that’s no excuse, and they will be no match in a TV news conference for someone who comes across as decent and authentic.
David Zurawik is The Baltimore Sun’s media critic.
