Tourists stroll along the beach shore before the arrival of Hurricane Erick, in Acapulco, Mexico, Wednesday, June 18, 2025. (Associated Press)

PUERTO ESCONDIDO, Mexico — Powerful Hurricane Erick made landfall in Mexico's southern state of Oaxaca early Thursday, the National Hurricane Center in Miami said.

The hurricane's center was located about 20 miles (30 kilometers) east of Punta Maldonado. Its maximum sustained winds were clocked at 125 mph (205 kph). It was moving northwest at 9 mph (15 kph), the hurricane center said.

The storm was downgraded slightly before making landfall, from a powerful Category 4 to a Category 3. While slightly reduced in power, Erick is still considered a major hurricane as a Category 3, which can carry winds of up to 129 mph (210 kph).

The storm threaded the needle between the resorts of Acapulco and Puerto Escondido, tearing into a sparsely populated stretch of coastline near the border of Oaxaca and Guerrero states. Agricultural fields blanket the low-lying coastal area between small fishing villages.

Erick is expected to rapidly weaken as it crashes into the coastal mountains of southern Mexico, and the system is likely to dissipate late Thursday or early Friday, the hurricane center said.

The storm threatened to unleash destructive winds near where the eye crashes ashore, flash floods and a dangerous storm surge, forecasters said.

Storm moves south on approach

At first light Thursday, Acapulco awoke under ominous dark clouds, but without a drop of rain and small waves lapping at its central beach.

However, the storm was forecast to move northwest just inland up the coast through midday, bringing heavy rain to the resort and the mountains that tower dramatically above it.

Still, it appeared Acapulco had dodged the worst at least in terms of Erick's strong winds.

Late Wednesday, Erick's projected path had crept south, closer to the resort city of Puerto Escondido in Oaxaca state with Acapulco up the coast to the northwest.

President Claudia Sheinbaum said in a video message Wednesday night that all activities in the region were suspended and she urged people to stay in their homes or to move to shelters if they lived in low-lying areas.

Waves were crashing onto the esplanade in Puerto Escondido by nightfall, swamping wooden fishing boats that had been pulled up there for safety. The beach disappeared under pounding waves and the rising tide had already reached the interiors of some waterfront restaurants.

Last-minute purchases ended at nightfall as stores closed and the streets emptied.

Earlier in the day, fishermen in Puerto Escondido pulled their boats out of the water ahead of the storm's arrival. Some surfers continued to ride waves at the Zicatela beach, even with red flags up to warn people to stay out of the water.

Acapulco still scarred by Otis

Acapulco residents had braced for Erick’s arrival with more preparation and trepidation because of the memory of the devastation wrought by Hurricane Otis two years earlier.

The city of nearly 1 million was devastated in October 2023 by Hurricane Otis, a Category 5 hurricane that rapidly intensified and caught many unprepared. At least 52 people died in Otis and the storm severely damaged almost all of the resort’s hotels.

Guerrero state Gov. Evelyn Salgado said via X that all movement in Acapulco and other beach communities was to be suspended at 8 p.m. Wednesday. Schools across the state were to remain closed for a second day Thursday.

Carlos Ozuna Romero, 51, lost his restaurant at the edge of an Acapulco beach when Otis slammed the resort with devastating winds. On Wednesday, he directed workers storing tables and chairs.

“Authorities’ warnings fill us with fear and obviously make us remember everything we’ve already been through,” Ozuna Romero said in reference to Otis.

Elsewhere, workers nailed sheets of plywood over shop windows and stacked sandbags outside doorways. Cars lined up to fill their tanks and shoppers made last-minute purchases before rushing home.

Verónica Gómez struggled through the streets of Acapulco with a large jug of water. “We’re all afraid because we think the same thing could happen,” said the 40-year-old employee of a shipping company.

But she said she and others learned a lot from Otis. “Now it’s not going to catch us by surprise,” she said, holding out a bag of canned food as evidence.

In Acapulco on Wednesday, there was a strong presence of National Guard and police in the streets, but most visible were trucks from the national power company. Crews worked to clear drainage canals and brush.

Rain could be Erick's legacy

Forecasters expected Erick to lash Mexico’s Pacific coast with heavy rain, strong winds and a fierce storm surge. Rains of up to 16 inches (40 centimeters) could fall across the Mexican states of Oaxaca and Guerrero, with lesser totals in Chiapas, Michoacan, Colima and Jalisco states, the center’s advisory said. The rainfall threatened flooding and mudslides, especially in areas with steep terrain.

Laura Velázquez, Mexico’s national civil defense coordinator, said Erick was forecast to bring “torrential” rains to Guerrero, Oaxaca and Chiapas in southern Mexico. The mountainous region along the coast is especially prone to mudslides with numerous rivers at risk of flooding.

Acapulco’s port closed Tuesday evening. Salgado said 582 shelters were set to receive people who might evacuate their homes across Guerrero.

Erick quickly doubled in strength

Having doubled in strength in less than a day, Erick churned through an ideal environment for quick intensification. Last year, there were 34 incidents of rapid intensification — when a storm gains at least 35 mph in 24 hours — which is about twice as many as average and causes problems with forecasting, according to the hurricane center.

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This satellite image provided by the National Oceanic and Atmospheric Administration (NOAA) shows Hurricane Erick approaching Mexico's Pacific coast, Wednesday morning, June 18, 2025. (Associated Press)

Boats are removed from the water to Manzanillo beach ahead of the arrival of Hurricane Erick in Acapulco, Mexico, Wednesday, June 18, 2025. (Associated Press)

Boats are anchored near Manzanillo beach to be removed from the water ahead of the arrival of Hurricane Erick in Acapulco, Mexico, Wednesday, June 18, 2025. (Associated Press)

Workers board up a storefront as they prepare for the arrival of Hurricane Erick, in Acapulco, Mexico, Wednesday, June 18, 2025. Associated Press)