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Nike shakes off pandemic blues with online sales

NEW YORK — Nike appears to have recovered from its pandemic slump, posting a solid quarterly profit driven by soaring online sales of its sneakers and workout apparel.

The world’s largest sports apparel maker on Tuesday reported a net profit of $1.5 billion profit, or 95 cents per share, in the three-month period ending Aug. 31, up 11% from the same 2019 quarter.

That was well ahead of Wall Street analysts’ expectations of 47 cents a share, according to FactSet. Nike’s stock surged 13% in after-hours trading following the release of the results.

In previous quarter that ended May 31, the Beaverton, Oregon-based company reported an unexpected loss, with its revenue falling 38% after digital sales failed to make up for losses in physical stores shuttered to combat the spread of the coronavirus.

But analysts had predicted a rebound because Nike has been popular with online shoppers.

In the latest quarter, Nike’s digital sales rose 82%, helping offset declines in its wholesale business and Nike-owned stores.

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