When you click on the website for Noah’s Event Venue these days, instead of sleek pictures featuring smiling bridal parties surrounded by elegant backdrops, you find a letter. A letter informing you that “The bankruptcy court managing our case has directed Noah’s to cease operations immediately.”

Huh ... funny considering if you looked up this same website just days before, there was nary an inkling of any kind of issue — let alone a sudden closure that stranded thousands of couples, corporations and nonprofits nationwide.

The letter goes on to say the company “worked extremely hard to reorganize operations to continue hosting events, however negative publicity, along with the court order, has made it impossible to continue current operations.”

Hmmm ... we’re confused by this “negative publicity.” Internet searches about Noah’s seem pretty positive up until it suddenly shuttered last weekend and informed blushing brides via text message that their dream wedding in the works for months hit the skids in a matter of a few keystrokes.

Businesses go bankrupt every day. But it’s not that Noah’s went under — it’s the way it went about informing (and in some cases, NOT informing) all the people who were counting on them.

Email and text.

The company sent email and text messages to thousands of couples across the country late last week to inform them their wedding plans needed to change ... quickly ... like, really, really quickly in some cases where the wedding was scheduled for that weekend.

As if that wasn’t bad enough, the bigger question remains as to how up front this company actually was with prospective brides, prom committees and even nonprofits. Noah’s filed for Chapter 11 bankruptcy in May 2019, which tells us the company likely knew troubled financial waters lurked ahead.

Granted there was the hope to continue on “business as usual” in the face of such adversity. But at what point should this company — now described as a “Ponzi scheme” by many media outlets — have been honest about its situation to prospective clients eager to plan the perfect party?

At the very least, didn’t Noah’s owe it to customers coming to them these past several months — down payments in hand — to tell them about the bankruptcy and allow them to make an informed decision?

To add injury to insult, Kevin Roche, interim board president of the Down Syndrome Association of Pittsburgh, learned about the sudden closure while monitoring social media. No impersonal email or text.

Nope, this nonprofit that has been planning a World Down Syndrome Day Dance for March 21 learned about the loss of their 3-21 date — important because it references the triplication of the human chromosome 21, which results in Down syndrome — on Facebook.

You would think a company specializing in special days and personal touches — at least according to its former website — could at the very least have picked up the phone and “personally” informed people — especially those with events scheduled for the next month or two.

A little bit of decency could have gone a really long way in helping avoid the “negative publicity” Noah’s claims hurt its business.