Hayden Fry, the Texan who revived Iowa football and became a Hawkeye State institution over two decades as a Big Ten coach, has died. He was 90.

Fry’s family announced through the University of Iowa that the former coach died Tuesday with his family at his side after a long battle with cancer.

The Hawkeyes had slogged through 17 consecutive years without a winning season when Fry arrived. He changed everything.

Fry coached the Hawkeyes for 20 seasons, winning 238 games and three Big Ten championships.