A decision by coffee maker manufacturer Keurig to stop advertising on Sean Hannity's Fox News program has supporters of the conservative host destroying the company's products.

Fans of Fox News host Sean Hannity are fighting back against coffee-maker company Keurig, which announced Sunday that it has pulled its ads from his program.

Vermont-based Keurig is one of several advertisers that have moved their commercials out of Hannity’s program after he defended Roy Moore, the Republican candidate for U.S. Senate from Alabama, against allegations that Moore pursued romantic relationships with underage girls 40 years ago.

Hannity said that Moore should be given the benefit of the doubt and questioned the veracity of the accounts of the women, which first appeared in The Washington Post last week.

In response to Keurig’s move, Hannity shared Twitter posts from his fans that made derisive comments about the Keurig coffee maker. His supporters have also posted images showing the destruction of Keurig machines, which retail for $99.99 and up.

Boycotts have been called against Hannity before over positions he has taken on his show. None has resulted in a significant economic impact.

Hannity’s fans have pressured advertisers to reverse their decisions to pull out in the past. USAA, which provides insurance to members of the military, reversed its decision to pull its ads from Hannity’s show in May after a backlash on social media.