New this year, Jeep lovers will have an opportunity to “Roll Your Jeep” in an attempt to win a brand new Jeep Wrangler simply by rolling seven dice.

Players who want to try their luck have a chance to win a new 2013 Jeep Wrangler Sport 4x4 with automatic transmission, air conditioning, convertible soft top and AM/FM radio. The prize is valued at nearly $25,000.

To win, a player must roll seven dice that spell out the word “BANTAM!” including the exclamation point.

Each roll is $5 and only 1,000 rolls are permitted.

If someone wins the Jeep, it will be provided by one of the festival sponsors, including Diehl Chrysler, Dodge, Jeep, Ram in Butler; Grove City Chrysler, Jeep, Dodge, Ram; Ron Lewis Automotive Group in Cranberry Township; or Eddy Esposito Chrysler, Dodge, Jeep, Ram in New Castle.