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How big is a serving?

For people who have considered eating a whole sleeve of Girl Scout Cookies at one sitting, labels stating that a single serving four cookies may seem a tad unrealistic — even arbitrary.

Not so, says the Food and Drug Administration, which instructs manufacturers to base their serving sizes on its chart of “reference amounts customarily consumed.” The RACC chart is based on data from a large national survey that reflects what people eat “under actual conditions of use.”

For soup, the resulting serving size can be about one cup. For cereal, half a cup. For chips, as few as six pieces. And for cookies, the amount is 30 grams — about four Thin Mints.

Agency representatives agree that serving sizes, which haven’t been updated since the Nutrition Facts Label was launched in the early ’90s, are in need of review. That process is under way.

But the idea of boosting serving sizes to reflect the habits of an increasingly overweight population has its drawbacks.

“There’s been a lot of discussion over whether the current serving sizes accurately represent current eating habits,” said FDA spokeswoman Siobhan DeLancey, “but the counterpoint question is whether increasing the serving size will implicitly ‘permit’ people to eat more.”

The Center for Science in the Public Interest has petitioned the FDA to consider requiring dual nutrition labels on smaller packages, which may be mistaken for single servings. One label would offer information for a serving, the other for the whole package.

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