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Ed Helms comes of age in 'Cedar Rapids'

Anne Heche and Ed Helms star in a scene from “Cedar Rapids.”

“Cedar Rapids” begins very much like an Alexander Payne Midwestern comedy is expected to: with an afternoon sex romp and Sigourney Weaver exhorting her companion to “Bring it!”

Her caller is the woefully earnest Tim Lippe (Ed Helms) who when Weaver's character Macy — Tim's former 7th grade teacher — tells him that they're just “having a good time,” he sincerely corrects her: “No, we're having the best time.”

Tim is a 34-year-old Brown Star Insurance salesman in Brown Valley, Wis. He has somehow managed to get through life experiencing almost nothing. When the company's star salesman (Thomas Lennon) unexpectedly dies, boss Bill Krogstad (Stephen Root) sends Tim to the annual insurance convention in Cedar Rapids, Iowa.

Though such a trip may not sound like the stuff of heart-stopping cinema, the trip proves a late coming-of-age for Tim, who befriends partying colleagues, experiments with drugs and has a moral crisis.

But “Cedar Rapids” is not an Alexander Payne (“Election,” “About Schmidt”) picture. He's the film's executive producer. It was directed by Miguel Arteta (“Youth in Revolt,” “The Good Girl”) and written by Phil Johnston.

“Cedar Rapids” lacks the darkness that Payne would have surely injected, and the film instead unfolds conventionally as a charming, coming-of-age comedy.

When Tim is dispatched to Cedar Rapids, he's charged with two objectives: Continue the company's winning streak of taking the prestigious Two Diamonds prize, and stay clear of Dean Ziegler. Of course, he quickly falls in with “Deanzie” (John C. Reilly), a brash, joke-spewing, recently divorced insurance veteran and hotel bar hero.

Tim is also befriended by two other veteran insurance salesmen: the nearly equally hedonistic Joan Ostrowski-Fox (the reliably excellent Anne Heche) and the button-down Ronald Wilkes (Isiah Whitlock, Jr.). They quickly realize that the sweater-clad, Sherry-drinking Tim is in need of some life exposure.

“Cedar Rapids” is populated by so many actors chiefly recognized by their TV work, it's a kind of amalgamation of characters plucked from across the dial: “The Office” (Helms), “The Wire” (Whitlock) “The State” (Lennon), “That `70s Show” (Kurtwood Smith, as the insurance league president), “News Radio” (Root), “Arrested Development” (Alia Shawkat as a lurking prostitute) and “The Daily Show” (Rob Corddry, as a rough local).

This is how meta we have gotten. Next James Gandolfini will be doing his best Silvio.

But it's an unspoken comparison that's impossible to avoid: Helms' “Office” co-star Steve Carell, whose “40-Year-Old Virgin” plumbed similar territory.

Helms exudes an innocence and sweetness similar to Carell, adding a touch of Ivy League nerdiness. As leading man in “Cedar Rapids,” he holds the screen well, buoyed by the strong supporting cast. Utterly guileless, he marvels at banal things like a rental car (“Sweet!”) and airline peanuts.

It's getting to be a familiar gag, but it's still hard to resist — especially when Reilly and Heche are in your corner.

<B>TITLE: </B>“Cedar Rapids”<B>CAST: </B>Ed Helms, John C. Reilly, Anne Heche, Kurtwood Smith, Isiah Whitlock Jr., Stephen Root, Sigourney Weaver<B>DIRECTOR: </B>Miguel Arteta<B>RATED:</B> R for crude and sexual content, language and drug use<B>GRADE: </B>3 STARS (out of 5)

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