NEW YORK — Prudential Financial said today it will not take funds from the government's financial rescue program, but it is planning to raise $1.25 billion on its own through a common stock offering.

The Newark, N.J.-based life insurance and financial services firm said it will not participate in the Treasury Department's Troubled Asset Relief Program. Last month, the government said it would allow Prudential and five other major insurers to tap the program for additional capital. The other insurers included Hartford Financial Services Group, Allstate, Lincoln National, Ameriprise Financial and Principal Financial Group.

Both Allstate and Ameriprise already have declined to accept the funds.

As hundreds of banks accepted billions in government bailout funds last fall, some life insurers aggressively lobbied for their own piece of the federal aid program. The insurers were worried about their balance sheets, which have been hammered by hefty investment losses from declines in the stock market.

Instead of using the government to improve its financial position, Prudential will launch a public stock offering to raise $1.25 billion in new cash to bolster its reserves. It will use the additional funds for general corporate purposes, which could include adding capital to its insurance subsidiaries, for the repayment of short-term debt or for potential strategic initiatives.

Underwriters of the offering have been granted a 30-day option to purchase an additional $188 million in shares.