INDIANA — The long-standing rivalry between Coke and Pepsi took a physical turn Friday when a Pepsi deliveryman allegedly punched his Coke counterpart in the face at a Western Pennsylvania Wal-Mart, state police said.

The two deliverymen were "apparently bickering back and forth" while unloading their wares at the Indiana County store, police said. When the Coke deliveryman left the store, his counterpart allegedly punched him in the face three times, breaking his nose and giving him a black eye, police said.

No charges have been filed, but police characterized the incident as a misdemeanor simple assault.