Whether you're bashful, head over heels in love or just want to make someone feel special this Valentine's Day — color talks.

Roses continue to be one of the most popular gifts to give on Valentine's Day and their subtle shades of meaning can say everything from "I love you" to "Thanks for being such a great friend." Laura Milder, ProFlowers designer and floral expert, offers tips on how to make sure your flower selection matches your feelings.

• Don't muddle colors —If you are looking to cheer up a single friend or show a little appreciation, choose paler colored roses such as yellow, pink or peach. Similar to the popular red rose that symbolizes passion and true love, the purple rose can also be given as an expression of enchantment or new love. The purity of the white rose lends itself to meanings of innocence and loyalty, and is the perfect gift to send to a beloved far away.

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One or a ton — A single red rose traditionally means that you are deeply in love with someone while a mixed bouquet containing both red and white roses signifies unity. For people with marriage on their mind, two roses entwined is said to represent a deep commitment and hints at an engagement.•

Getting fresh — You want to make sure your flowers last and that what you ordered is what gets delivered. The easiest solution is to choose flowers from a reputable store or company that makes sure your bouquet is as fresh as possible.