Moment of remembrance has yet to catch on in U.S.
A tiny White House commission has spent the past five years and $1.5 million trying to bring a new American tradition to Memorial Day's barbecues, parades and sales: A moment of remembrance, a sigh, perhaps a prayer. Just a 30-second pause.
The results, so far, are mixed.
The White House Commission on the National Moment of Remembrance does have a theme song donated by Charles Strouse, creator of the musical "Annie." There's a logo, pens and coasters, prewritten news articles and television spots. There have been events, like a sand-sculpture display inspired by D-Day.
And a few towns, businesses and organizations have paused silently at 3 p.m. on Memorial Day.
In general, though, the commission's hyper-energetic executive director, Carmella LaSpada, has been somewhat frustrated by the lack of interest.
"We're a little disappointed," she said. "What has been the problem is that we haven't gotten the support that we would like to have from the media."
Sen. Chuck Hagel, R-Neb., a longtime friend of LaSpada's who sponsored the legislation to create the commission, said he's still committed to its mission, but he laughs when he thinks about the logistics of actually pulling it off.
"You try and quiet down a country of 300 million," he said. "We're a busy people in a busy nation in a busy world. I think it is entirely appropriate to designate a special time to slow down and stop and think for a moment about the people who sacrificed to make this a great country."
LaSpada has been repeatedly criticized in annual federal financial audits for blurring the lines between her tiny federal agency and No Greater Love, a nonprofit agency LaSpada founded 30 years ago, which operates right next door and has a similar mission.
LaSpada said she's learning to separate the two.
As executive director of the commission and White House liaison, LaSpada receives about $165,000 in salary and benefits, according to federal reports. As executive director at No Greater Love, she was paid $13,840 in 2001, the last year she was listed as running that organization, according to the nonprofit's tax forms.
LaSpada said that in addition to a lack of cooperation from the media, she's been stymied because her commission was supposed to be loaned six employees — one each from the Army, Air Force, Navy, Marine Corps, Veterans Affairs, and Department of Education. But so far she's only had one Navy staffer assigned on a six-month basis.
She said her staff consists of an executive assistant who is, himself, donated to the commission by a source she would not name. She said No Greater Love also provides some volunteer assistance. The commission's office space is donated by several unions.