BOSTON - The recovering economy and looming retirement of the baby boomers are making this a very good year to be a college senior looking for a job after graduation. Recruiters, career counselors and students say the fall recruiting season has been the most active since the dot.com boom.

Accountants are again finding increased demand for their services - thanks to the wave of post-Enron regulations - but theirs is just one of several hot fields. Technology companies, investment banks and consulting firms appear to be picking up the pace, as do some defense contractors and even smaller businesses that haven't traditionally recruited on campus.

"I haven't been to school in the last three weeks because of my interview schedule," said Eric Golden, a senior at Bentley College, a business-oriented school in the Boston suburb of Waltham. He feels lucky to be graduating this year.

College hiring is expected to increase 13 percent over last year, according to a new survey from National Association of Colleges and Employers. Seven out of 10 employers said they expected to increase salary offers to new college grads, according to the survey released late last week, with an average increase of 3.7 percent.

Four in five employers called the job market for new grads good, very good or excellent; last year fewer than two in five did.

Michigan State's College Employment Research Institute will release a report Thursday that director Phil Gardner said will show overall campus hiring is up as much as 20 percent this year, depending on the region.

Experts say hiring still isn't approaching the intensity of the late 1990s. A population boom among college students has tightened competition, and employers remain gun-shy about big bonuses.

Some engineers are still having a tough time, in part because so much manufacturing has moved off shore. And many businesses, notably financial services, learned to get by with leaner staffs during the downturn.

But there is clear momentum. At California State University, Fullerton, the number of companies at a fall career fair was up about 40 percent from last year; at the University of Florida, the number of recruiting companies is up as much as 15 percent.

And at the University of Notre Dame in South Bend, Ind., interviews are up roughly 30 percent and the school had to step in, requiring recruiters to allow students to mull job offers until at least Nov. 24.

Experts say companies are hiring to handle new work but also making up for years of conservatism - and anticipating an exodus of retiring baby boomers.

But even liberal arts majors need not despair, said Wayne Wallace, director of the career resource center at the University of Florida.

"'Any major' is the No. 1 demand," he said. "We have plenty of employers that say if you are a college grad and want to ... learn our business, we will take you from that point on."