Superdome needs new name soon
NEW ORLEANS — The New Orleans Saints are preparing to look for a new naming rights holder for the Superdome.
Mercedez-Benz has held naming rights under a 10-year agreement that expires in July 2021 and Saints have said this week that the German automaker does not intend to extend the deal.
In 2015, Mercedes-Benz also entered into a 27-year naming rights contract with the home stadium of the NFL’s Atlanta Falcons, which opened in 2017.
“Each contract came about for different reasons rather than a desire to have two stadiums,” the Mercedes-Benz public relations department stated in an email to The Associated Press. “The Mercedes-Benz Superdome was an opportunity that came to us during a time when we were trying to channel business and funds to New Orleans for the post- (Hurricane) Katrina rebuilding a decade ago.”
