Especially after the last year, Target says customers are interested in indulging a little — or a lot. And it wants to help them do just that.

Next month, the Minneapolis-based retailer is launching a new grocery brand called Favorite Day, with more than 700 sweet and savory items that span baked goods, trail mix, ice cream, snacks, beverage mixers and mocktails, and cake decorating supplies.

Products include macaroons in several flavors, lava cakes, nondairy frozen desserts and mashups like a mini-everything bagel croissant.

Some of Target’s other grocery initiatives in recent years have focused on providing more better-for-you options by, for example, adding more organic, natural and gluten-free items to its shelves.

But Target says that its research shows that customers also want to treat themselves as they juggle hectic family schedules and other stresses.