'The Butler' works OT for 3rd straight win
LOS ANGELES — One Direction’s legion of teenage fans couldn’t overpower Oprah Winfrey at movie theaters this Labor Day, as “The Butler” cleaned up at the box office for the third consecutive weekend.
Heading into the holiday, audience surveys indicated that “One Direction: This Is Us” would be the big winner — and the new 3-D concert documentary did sell more tickets from Friday through Sunday than “The Butler.” But Monday sales gave the drama featuring Winfrey a four-day tally of $20 million, according to an estimate from distributor the Weinstein Co. That was enough to beat the concert film’s healthy $18 million tally — a total that includes receipts from Thursday evening screenings.
“The Butler,” a civil rights story about a White House employee who served eight presidents, has grossed $79.3 million since debuting in mid-August. Erik Lomis, Weinstein’s president of theatrical distribution, noted that an increasing number of late-night ticket sales indicated that the film was now attracting younger moviegoers.
Meanwhile, even though “This Is Us” came in a bit below expectations and two other new films — “Getaway” and “Closed Circuit” — flopped, it was still the biggest Labor Day weekend ever, not adjusting for inflation. The haul for all movies over the long weekend was $157 million — beating 2007’s $148 million record.
Not surprisingly, “This Is Us” attracted a strong female contingent. Roughly 87 percent of the audience were women, and 65 percent were younger than 17.
