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BITTERSWEET RIVALRY

Details about Mars and Hershey, the top two U.S. candymakers:

<B>Headquarters:</B> McLean, Va.<B>Founded:</B> By Frank C. Mars, 1911, in Tacoma, Wash.<B>Original product:</B> Butter cream candies<B>Owner:</B> Mars family (privately held)<B>Employees:</B> 48,000 worldwide<B>Annual sales:</B> $22 billion; 51 percent in Europe<B>Products:</B> Candy, packaged food and pet food<B>U.S. chocolate market share:</B> 30 percent<B>Recent moves:</B> Buying gum maker Wm. Wrigley Jr. Co. to become world's largest candymaker

<B>Headquarters:</B> Hershey, Pa.<B>Founded:</B> By Milton S. Hershey, 1905, in Hershey<B>Original product:</B> Hershey bar<B>Majority owner:</B> Hershey Trust Co. (The Milton Hershey School)<B>Employees:</B> 12,800 worldwide<B>Annual sales:</B> $5 billion; 86 percent in the United States<B>Products:</B> Candy, mint and gum<B>U.S. chocolate market share:</B> 42.5 percent<B>Recent moves:</B> Trying to revive sales after stumbling two years ago<I>Source: Mars 2008 Corporate Fact Sheet; The Hershey Co. 2007 annual report, IRI/Neilsen</I>

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