BEREA, Ohio — Todd Haley’s dad played for the Steelers, so he grew up in a household where enemy lines were clearly defined.

“I hated the Browns,” Haley said.

Not anymore.

After six successful seasons guiding one of the NFL’s most high-powered offenses in Pittsburgh, Haley is starting anew in Cleveland with the winless Browns, a team he once reviled but always respected.

Haley was hired last month by Browns coach Hue Jackson, who after two seasons of handling coordinator duties, is turning over both his offense and play calling to the former Kansas City head coach. It’s another new challenge for Haley, who was dismissed by the Steelers in the ugly aftermath of their playoff loss to Jacksonville.

Haley opened his introductory news conference on Wednesday by touting a few of his accomplishments during “six really good years” coaching stars Ben Roethlisberger, Antonio Brown and Le’Veon Bell with the Steelers, but then made it clear he has moved on.

“I’m looking forward,” he said, “not back.”

For Haley, the Browns, coming off a historic 0-16 season, present a new challenge in a coaching career that has had other tests. Following his departure in Pittsburgh, Haley said he was attracted to the Cleveland gig because of his familiarity with Jackson, working with new general manager John Dorsey and bringing back the Browns, who are just 1-31 the past two seasons.

“I had some options, but this really appealed to me — the challenge aspect of it,” he said. “I think there are pieces in place to be successful. I went out to Arizona to be a coordinator, and Arizona had not had much success.

“A lot of people thought I was crazy for leaving Dallas when I did, but man, when you are a part of turning it around and having success, playing in big games and having success in big games, there is nothing like it.

“That is what appealed to me — the challenge and the people I was going to be working alongside of.”

Haley felt the same way in Pittsburgh.

The Browns own the Nos. 1 and 4 overall picks and will likely use the first choice to select a quarterback. Haley didn’t bite when asked if he preferred USC’s Sam Darnold, UCLA’s Josh Rosen, Oklahoma’s Baker Mayfield or Wyoming’s Josh Allen.