STATE COLLEGE — “Penn State Lives Here” and, so far, the rent is kind of pricey.

The Centre Daily Times reports today the school has paid $811,719 for the public relations campaign that began in October.

University spokesmen say the school is working with PulsePoint of Austin, Texas, on the campaign, which debuted with a scoreboard video show during halftime of the Oct. 12 Penn State-Michigan game at Beaver Stadium.

Since then, blue banners with the slogan have cropped up on campus buildings across the state with some alumni, students and even the student newspaper criticizing it as unoriginal.

The Daily Collegian editorial panning the campaign a few days after the video aired said in part, “Of course Penn State lives here. This is Penn State University, where else would it live?”