AHN launches campaign, offers garment bags to normalize OB-GYN care
Allegheny Health Network’s Women’s Institute is giving away free garment bags for OB-GYN patients as part of a campaign aimed at encouraging women to schedule annual exams and shifting the perception of visits from anxiety to comfort.
According to a release from the network, a concern the institute hopes to tackle is the question of where to place undergarments in the exam room. As a result, the institute will offer 30,000 branded garment bags at its 50 Western Pennsylvania outpatient offices.
“It's estimated that up to 64% of women experience notable anxiety or fear prior to a pelvic exam, and in an OB-GYN outpatient setting more than half have felt anxious, worried or embarrassed following their appointment,” the release said.
The bags are one part of the “Tell Us” campaign, which features TV, social media, print ads and digital spots focused on removing the stigma around OB-GYN topics.
To make an appointment or learn more about the Women’s Institute, visit ahn.org/obgyn or call 412-DOCTORS.
