AARP joins 'Call Me Maybe' bandwagon
AARP, a national advocacy group for the 50-plus population, would like you to know that it can go toe-to-toe with the tweens in the viral video department. The group announced that its “Call Me Maybe” lip-sync response video, posted online a couple of weeks ago, is now one of the most-watched clips on AARP’s YouTube channel, with more than 55,000 views.
For those unfamiliar with the genre, “Call Me Maybe” lip-dubs feature people singing along to the maddeningly catchy single by Canadian pop singer Carly Rae Jepsen. Since the first such video was launched (by Jepsen’s fellow Canuck entertainer Justin Bieber) in February, more than 13,000 parodies have been uploaded to YouTube. Recent contributors to the filmography include the U.S. Olympic swim team and American infantrymen in Afghanistan; some cultural wags already consider the phenomenon to be a little passe.
The AARP’s version, featuring multigenerational families frolicking by swimming pools, in the back seats of convertibles, and on the beach, is one of the tamer and more G-rated examples of the idiom. Watch the AARP version here. www.youtube.com/watch?feature=playerembedded&v=Mk6nMJAO1Uo !
