A ratings winner
NEW YORK — World Cup television viewership rose 41 percent over four years ago for English-language telecasts in the United States, with Spain's 1-0 overtime victory over the Netherlands setting a record for a men's soccer game.
Sunday's game in Johannesburg, which gave the Spanish their first World Cup title, was seen by 15,545,000 viewers on ABC, according to fast national ratings. The previous high was 14,863,000 viewers for the United States' 2-1 overtime loss to Ghana in the second round on June 26.
An additional 8,821,000 million viewers watched Spanish-language coverage Sunday on Univision, according to Nielsen Media Research, bringing the total to nearly 24.4 million.
ABC, ESPN and ESPN2 averaged a 2.1 rating, 2,288,000 households and 3,261,000 viewers for the 64 World Cup games. The rating was up 31 percent from a 1.6 four years ago, while households increased 32 percent from 1,735,000 and viewers rose from 2,316,000.
The increases had been higher while the U.S. remained in the tournament. Through the first 50 games, the rating was up 48 percent, households increased 54 percent and viewers rose 60 percent.
"We always expected that the presence of the U.S. team would provide us with these big spikes," John Skipper, ESPN's executive vice president of content, said Monday. "The TV rating is only a little piece of the story. One of every three people watched on something other than the television at their home, either watched in a bar, or on their phone, or in their office on a computer."
ESPN paid FIFA $100 million for rights to the 2010 and 2014 World Cups, while Univision spent $325 million. With the next tournament scheduled for Brazil, where most of the host cities are only one hour ahead of EDT, the possibility of some prime-time telecasts could boost ratings again. South Africa is six hours ahead of EDT.
"We do know that we have the advantage of the time zone and we will get prime time games, so we have every confidence that we will see another fairly significant ratings increase in '14," Skipper said.
