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NBA approves jersey sponsors

Logos to appear in 2017 season

NEW YORK — The NBA will begin putting sponsorship logos on player uniforms in 2017-18, a move that could generate at least $100 million annually and a step that the NFL, Major League Baseball and NHL have yet to take.

The three-year trial was approved Friday by NBA owners and will take effect when the league’s contract with Nike begins. The patches will appear on the front left of the jersey, opposite Nike’s logo, and measure about 2 1/2 by 2 1/2 inches.

Logos appear on international and MLS soccer jerseys, and many athletes in individual sports wear their sponsors’ attire in competition.

Commissioner Adam Silver had said going with logos was inevitable because of the potential to add revenue. WNBA and NBA Development League teams already have logos, and NBA clubs were wearing them on practice jerseys.

Silver called the plan an “experiment” and said it was hard to estimate how much revenue it would generate because teams would be responsible for their own sales, and some could decide not to participate. But he said it could be $100 million annually.

“I think the greatest impact will be on sort of this amplifying effect of a company choosing to associate directly with a team’s jersey, then going out and promoting that relationship in the larger market,” Silver said. “I think that will lead to greater engagement of our fans with these teams.”

Owners also discussed a North Carolina law that limits anti-discrimination protections for lesbian, gay and transgender people. Silver called it “problematic” for the league, but there was no decision on moving next year’s All-Star Game out of Charlotte.

“The league believes that these groups need to be protected, but again, I think the right way to work to the proper resolution here is for the league to remain engaged in the conversation, rather than setting ultimatums or announcing we’re not going to play our All-Star Game in Charlotte,” Silver said.

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