SEATTLE — A Seattle CEO who announced that he’s giving himself a drastic pay cut to help cover the cost of big raises for his employees didn’t just make those workers happy.

He’s already gained new customers, too.

“We’ve definitely gained a handful of customers in the last day or two,” said Stefan Bennett, a customer relations manager at Gravity Payments, a credit card payment processing firm. “We’re showing people you can run a good company, and you can pay people fairly, and it can be profitable.”

Dan Price, chief executive of the company, stunned his 100-plus workers on Monday when he told them he was cutting his roughly $1 million salary to $70,000 and using company profits to ensure that everyone there would earn at least that much within three years.

For some workers, the increase will more than double their pay. One 21-year-old mother said she’ll buy a house.

At a time of increasing anger nationally over the enormous gap between the pay of top executives and their employees, the announcement received immense attention. But corporate governance professor David Larcker of the Stanford University Graduate School of Business said it’s unclear if Price’s unusual gesture will start a trend.

“It’s an alternative way to think about a tough problem, and I give these guys a lot of credit for laying it out there,” Larcker said. “Whether this would scale to a bigger organization, it’s hard to know.”