Katherine Paul of Black Belt Eagle Scout performs at the Pitchfork Music Festival at Union Park in Chicago on July 22, 2023. Pitchfork, the influential music publication and host of an annual music festival, will be folded into the men's interest magazine GQ, it was announced Wednesday, Jan. 17, 2024. AP file photo

Michael Casey

LOS ANGELES — Nearly three decades after it was established, Pitchfork, the most influential music publication of the internet age with the power to make or break an artist, is being absorbed by another entity — a men’s fashion and style magazine.

The website, beloved for being one of modern music’s true centers of gravity and renowned for its daily record reviews scored 0.0 to 10.0, will be folded into GQ, parent company Condé Nast announced Wednesday.

At least 12 staffers were laid off, three people involved in the situation told The Associated Press on condition of anonymity because they said the situation was still fluid. Ten of those were editorial layoffs, leaving a permanent editorial staff of eight.

The decision was made after what Anna Wintour, chief content officer for Condé Nast, called “a careful evaluation of Pitchfork’s performance.” Wintour called the move “the best path forward for the brand so that our coverage of music can continue to thrive within the company.”

By Associated Press