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Wave of 'Nutcracker' cancellations hits industry

COLUMBUS, Ohio — For many, it’s not Christmas without the dance of Clara, Uncle Drosselmeyer, the Sugar Plum Fairy, the Mouse King and, of course, the Nutcracker Prince.

But this year the coronavirus pandemic has canceled performances of “The Nutcracker” around the U.S. and Canada, eliminating a major and reliable source of revenue for dance companies already reeling financially following the essential shutdown of their industry.

“This is an incredibly devastating situation for the arts and in particular for organizations like ours that rely on ticket sales from the Nutcracker to fund so many of our initiatives,” said Sue Porter, executive director of BalletMet in Columbus, Ohio.

“The Nutcracker” typically provides about $1.4 million of the company’s $2 million in annual ticket sales, against a $7 million budget. That money goes to school programing and financial aid for dance class students, Porter said. It’s the first year since 1977 that the company isn’t staging the ballet in Ohio’s capital.

The cancellations have meant layoffs, furloughs and salary cuts, with companies relying heavily— sometimes exclusively — on fundraising to stay afloat. Beyond their financial importance, “Nutcracker” performances are also a crucial marketing tool for dance companies, company directors say.

Children often enroll in classes for the chance to dance in the performances as mice, young partygoers and angels, among other supporting roles. For adults, the shows are sometimes their initial experience watching live dance.

“It tends to be the first ballet that people see,” said Max Hodges, executive director of the Boston Ballet.

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