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Superdome needs new name soon

NEW ORLEANS — The New Orleans Saints are preparing to look for a new naming rights holder for the Superdome.

Mercedez-Benz has held naming rights under a 10-year agreement that expires in July 2021 and Saints have said this week that the German automaker does not intend to extend the deal.

In 2015, Mercedes-Benz also entered into a 27-year naming rights contract with the home stadium of the NFL’s Atlanta Falcons, which opened in 2017.

“Each contract came about for different reasons rather than a desire to have two stadiums,” the Mercedes-Benz public relations department stated in an email to The Associated Press. “The Mercedes-Benz Superdome was an opportunity that came to us during a time when we were trying to channel business and funds to New Orleans for the post- (Hurricane) Katrina rebuilding a decade ago.”

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