CUPERTINO, Calif. — Apple is finally taking on Netflix with its own streaming television service and, uncharacteristically for the company, offering it at a bargain price — $5 a month beginning on Nov. 1.

Walt Disney Co. is launching its own assault on Netflix the same month, for just $7 a month.

It may be sheer coincidence that the cost of both Apple and Disney subscriptions together will be a dollar less than Netflix’s main plan, priced at $12.99 a month.

But the companies’ intent to disrupt Netflix’s huge lead in the streaming business couldn’t be clearer.

Apple delivered the news Tuesday while also unveiling three new iPhones that won’t look much different than last year’s model other than boasting an additional camera for taking pictures from extra-wide angles.

Hoping to propel its streaming service to a fast start while also boosting iPhone sales, Apple will give a year of free access to its original shows and films to anyone who buys an iPhone, iPad, iPod Touch or Mac.

The aggressive pricing is unusual for Apple, which typically charges a premium for products and services to burnish its brand. Most analysts expected Apple to charge $8 to $10 per month for the service, which will be called Apple TV Plus.

But Apple is coming into a market that Netflix practically created in 2007 — around the same time as the first iPhone came out — and now has more than 150 million subscribers, so it needed to do something extraordinary to make a big splash.

“It’s Apple. They’re going to be competitive, so you have to expect they’re going to do something, considering how hyper competitive the streaming video space is,” said Tim Hanlon, CEO of Vertere Group.

Apple CEO Tim Cook did not have much new to say about the TV service beyond its pricing and service date, although he did show a trailer for a new Jason Momoa-led series called “See.”

Like Netflix and similar services from Amazon and Hulu, Apple has been spending billions of dollars for original programs featuring stars such as Oprah Winfrey, Jennifer Aniston and Reese Witherspoon. The service will launch with nine original shows and films, with more expected each month. It will only carry Apple’s original programming, and will be available in 100 countries at launch.

Apple also announced a new videogame subscription service that will cost $5 a month when it rolls out Sept. 19. Called Apple Arcade, the service will allow subscribers to play more than 100 games selected by Apple and exclusive to the service.

Disney Co. is also muscling its way into the market with a streaming service featuring its treasured vault of films and original programming.