Bart Starr

Bart Starr was an ordinary quarterback until teaming with Vince Lombardi on the powerhouse Green Bay Packers teams that ruled the 1960s and ushered in the NFL as America’s most popular sport.

The quarterback’s throws helped turn a run-heavy league into a passing spectacle, yet it’s a run for which he’s most famous: the sneak that won the famed “Ice Bowl” in 1967.

Starr died Sunday at age 85 in Birmingham, Ala. He had been in failing health since 2014. Starr is the third of Lombardi’s dozen Hall of Famers to die in the past eight months. Fullback Jim Taylor died in October and offensive tackle Forrest Gregg died last month.

The Packers selected Starr out of the University of Alabama with the 200th pick in the 1956 draft. He led Green Bay to six division titles, five NFL championships and wins in the first two Super Bowls. Until Brett Favre came along, Starr was known as the best Packer ever. The team retired his No. 15 jersey in 1973, making him just the third player to receive that honor. Four years later, he was inducted into the Pro Football Hall of Fame.

After losing the 1960 NFL title game in his first playoff appearance, the Packers never lost another playoff game under Starr, going 9-0, including wins over the Kansas City Chiefs and Oakland Raiders in the first two Super Bowls.

Starr’s college career wasn’t very noteworthy and it wasn’t until Lombardi’s arrival in Green Bay in 1959 that Starr, living by his motto “desire and dedication are everything,” began to blossom.

Lombardi liked Starr’s mechanics, his arm strength and especially his decision-making abilities.

The quarterback’s status as a Packers icon was tested by his struggles as the team’s head coach. In nine seasons from 1975-83, he won just 41 percent of his games, going 53-77-3, including 1-1 in the playoffs, part of three decades of futility that followed the glory years.

After football, Starr, became a successful businessman in Birmingham, not far from his hometown of Montgomery, where he was born on Jan. 9, 1934.

Starr was a four-time Pro Bowl selection and two-time All-Pro. He won NFL titles in 1961, ’62, ’65, ’67 and ’68. He was the 1966 NFL MVP and was named to the 1960s All-Decade team. He also was named MVP of the first two Super Bowls.

When Starr retired following the 1971 season, his career completion rate of 57.4 percent was tops in the run-heavy NFL, and his passer rating of 80.5 was second-best ever, behind only Otto Graham.

But the play he was most famous for was a run.

In the NFL championship on Dec. 31, 1967, Starr knifed into the end zone with 16 seconds left to lift the Packers over the Dallas Cowboys 21-17 in what became known as the “Ice Bowl.”