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Weather Channel extends live coverage

NEW YORK — The Weather Channel plans to tally at least 188 consecutive live hours on Hurricane Harvey and its aftermath into this weekend — and the network’s coverage is not just for people fascinated by eye walls and occluded fronts.

TWC has distinguished itself with its coverage of the unfolding humanitarian disaster, with its meteorologists appearing hip-deep in flood waters like reporters at the general news networks. The network has aired rescues and alerted viewers to the worst of the flooding from the record-shattering tropical system.

Network star power has been in short supply in Texas. Traditional news outlets have relied on water-logged correspondents to tell the story of Harvey and its aftermath. Networks briefly changed the focus of their coverage Tuesday — and broadcast networks broke into regular programming — when Air Force One touched down and President Donald Trump arrived in Texas. CNN, in particular, spent several minutes on John King’s show talking about the ramifications of Trump’s visit. The Weather Channel noted Trump’s appearance in a small box on its screen, but largely kept its focus on the flooding.

The cable network has covered the story live around the clock since 5 a.m. Friday and plans to continue until 1 a.m. Saturday, if it has wound down by then. “What I’ve tried to do is not cede the story to anyone else once the forecasting has been done,” said Nora Zimmett, senior vice president of programming at The Weather Channel.

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