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UFC organization sold for $4 billion

LOS ANGELES — The UFC has been sold for approximately $4 billion to a group led by Hollywood talent agency WME-IMG.

UFC President Dana White confirmed the sale of the mixed martial arts promotional company in text messages to The Associated Press on Sunday night.

WME co-CEO Ari Emanuel also announced the sale early today in an internal company email that included SNTV — a joint venture between The Associated Press and IMG.

“We’ve been honored to have UFC and a number of its athletes as clients and couldn’t be happier to take our relationship to this next level as the organization’s owner and operating partner,” Emanuel said.

White will stay on to run the UFC, which has grown from a money-losing promotion in a minor sport into a global entertainment brand. UFC owners Lorenzo and Frank Fertitta have tapped out of the company after nearly 16 years, although they’ll retain a minority interest. The Abu Dhabi government still owns 10 percent of the UFC as well.

The New York Times first reported the completion of the long-rumored deal. It has financial backing from private equity firms Silver Lake Partners, which owns WME-IMG, and Kohlberg Kravis Roberts, along with the investment firm of billionaire Michael Dell, founder of Dell Computers.

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