NORWOOD, Mass. — Donald Trump held a $100-per-person campaign event — which he repeatedly insisted wasn’t a fundraiser — outside of Boston on Friday evening as he backpedaled on his previous pledge not to accept contributions.

“This is not a fundraiser tonight, just so you understand,” Trump told reporters at the property owned by local car dealership owner Ernie Boch Jr. Attendees were treated to food, entertainment and a speech from the billionaire businessman and Republican candidate.

Trump said the money raised was only being used to offset the costs of the event and said people attending could choose to pay whatever they wanted.

That’s despite multiple signs that were posted at the property’s entrance telling those arriving, “Please have cash ready or make checks payable to: Donald J. Trump for President, Inc.” and “Entry Fee $100 Per Person.”

The event comes as Trump has reversed course on his early pledge to self-fund his campaign entirely.

“I don’t need anybody’s money,” he said in his announcement speech, declaring: “I’m using my own money. I’m not using the lobbyists. I’m not using donors. I don’t care. I’m really rich.”

But Trump’s tone has changed in recent weeks as he’s warmed to the idea, adding a contributions page to his website and attending a fundraiser held by a super PAC supporting his candidacy.

“I actually like the idea of investing in a campaign,” he told CBS’ “Face the Nation” Sunday. “But it has to be no strings attached.”

Trump campaign manager Corey Lewandowski said earlier Friday the campaign had received tens of thousands in small-dollar donations in the last eight weeks from people eager to contribute to Trump’s effort. But he said the campaign had not made any efforts to solicit money and said contributions would remain “a very small portion” of the campaign’s funds.