WASHINGTON — Jeb Bush has shattered political fundraising records with a $114-million haul in the first six months of the year, an extraordinary total designed to instill a sense of shock and awe into his Republican competitors.

Now Bush and his allies have to figure out how to spend it.

They reported Thursday they have collected more than $114 million through the end of June and reported $98 million in the bank, likely at least twice as much as his next closest Republican competitor and more than the outside group backing President Barack Obama in 2012 raised in two years.

“More than the symbolism of surpassing $100 million, the totals demonstrate Bush’s success charting new territory,” said Bush donor Mark Jacobs, a former Texas energy executive who now lives in Iowa. Bush’s team “has raised more and been more successful than any political organization ever.”

Yet in some ways, now the real test begins.

He helped raise the money, but Bush has no direct control over 90 percent of his new haul. The total announced Thursday includes $103 million raised by Right to Rise, a super PAC that will support Bush in the crowded GOP contest. The rest, $11.4 million, came into Bush’s formal campaign.

By law, the super PAC can’t take direction from Bush’s Miami-based campaign, and the two operations have limits on how they can communicate.

Based in Los Angeles, Right to Rise will handle a huge part of the costly work of running for president, including buying TV, online and radio commercials, conducting polling and even doing some organizing tasks such as voter outreach in early primary states. Bush’s official campaign and its markedly smaller bank account will pay for his travel and employee salaries, and give him a pot of money from which to craft messages exactly as he sees fit.

Designed with longtime aides Sally Bradshaw, who now leads the campaign, and Mike Murphy, who now leads the super PAC, it’s a strategy untested in modern politics.

Right to Rise already is advertising on Bush’s behalf. It has spent $47,000 so far on digital media, according to documents filed this week with the Federal Election Commission. The group has also inquired with broadcast and cable stations in the early primary states about booking TV ad time.