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Ride services gain popularity in Saudi Arabia

A woman waits beside the road in Riyadh, Saudi Arabia, on April 8. Since women are not allowed to drive in the conservative kingdom, they often hire cars, which can be expensive. Women riding alone in public taxis is frowned upon, so Uber taxis are now gaining in popularity.
Women banned from driving cars

RIYADH, Saudi Arabia — When Hala Radwan returned to Saudi Arabia after obtaining a business degree in France, she was eager to put her new skills to use.

She found a job in the marketing department of a big international company. There was just one problem: How would she get to and from work in the only country that does not allow women to drive?

The mass transit options are notoriously poor. The cost of hiring a chauffeur was prohibitive. And she didn’t want to deal with the negative comments she would face if she tried to hail a cab in the conservative kingdom, where a woman using public transportation on her own is often seen as lacking morals.

“It was a nightmare,” she said.

Friends tipped her off to a solution: Uber and a regional competitor called Careem.

Smartphone-based ride services are becoming increasingly popular in Saudi Arabia’s major cities, especially among the large number of tech-savvy young people. Customers include foreign businessmen who don’t want to deal with the country’s sometimes chaotic taxi system. But more than 80 percent of individual users are women, the app companies say.

The apps have increased the mobility of and given a measure of independence to women who would otherwise have to rely on a male relative to ferry them around in the country which enforces a strict form of Islam. But with prices starting at about $5 a ride, even proponents concede it is not a solution for the poor.

Radwan, 29, spends nearly $700 a month on rides from Careem to get to and from work.

The cost is slightly higher than for a taxi, but she finds the apps safer and more reliable. Both Uber and Careem use GPS technology to track their cars. With a few taps, she can see who will be driving her, the type of vehicle he uses and his customer ratings.

Better still, no one can tell she isn’t using a private car.

At least four ride-booking apps are available for download in Saudi Arabia, with more launches said to be in the works. The technology is the same as that used in the U.S. or Europe, but there are some notable differences in approach.

None of the companies work with drivers who use their personal cars to convey passengers at a fraction of the cost of a taxi or limousine service, a practice that has stirred conflict with transportation operators and regulators elsewhere. In Saudi Arabia, they say, they get their cars and drivers from licensed companies and charge comparable rates.

“We recognize that disruption is not the right model for this market,” said Careem’s founder, Mudassir Sheikha. “We’re trying to be good citizens and stay within the rules and offer a better quality of service.”

His company, which is headquartered in the United Arab Emirate of Dubai, was one of the first to enter the Saudi market in summer 2013. It now has nearly 100,000 users in the kingdom, a figure growing at about 40 percent per month, he said.

The service is available in five cities, including the capital, Riyadh, and the commercial hub of Jidda. Other options include the cab-hailing apps Easy Taxi and Mondo Taxi.

San Francisco-based Uber, which operates in more than 300 cities in 56 countries around the world, entered the fray a year ago. In that time, the number of users has increased twentyfold, one of the fastest growth rates in the Middle East or Europe, said Majed Abukhater, who serves as the company’s regional general manager.

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