NEW YORK — The spirits moved “Ouija” to No. 1 at the box office, with the board-game adaption leading the weekend with a $20 million debut, according to studio estimates Sunday.

The horror movie release, timed to Halloween, attracted more moviegoers at the North America box office than the violent Keanu Reeves thriller “John Wick,” which placed second. Last week’s top film, the Brad Pitt World War II action film “Fury” slid to third.

Board-game adaptions such as “Ouija” have had a checkered history at the box office, with the big-budget “Battleship” — the last Hasbro game turned into a movie — famously flopping in 2012.

But “Oujia,” made by Blumhouse Productions and released by Universal Pictures, was made for just $5 million, and scared up moviegoers with a micro-budget summoning of brand-name occult.

Estimated Friday-Sunday ticket sales:

1. “Ouija,” $20 million

2. “John Wick,” $14.2 million

3. “Fury,” $13 million

4. “Gone Girl,” $11.1 million

5. “The Book of Life,” $9.8 million

6. “St. Vincent,” $8.1 million

7. “Alexander and the Terrible, Horrible, No Good, Very Bad Day,” $7 million

8. “The Best of Me,” $4.7 million

9. “The Judge,” $4.3 million

10. “Dracula Untold,” $4.3 million