Consumer groups, airlines debate what's fair on fares
Notice to anyone booking a flight: Airfares have been in the spotlight in Washington, D.C., scrutinized over how they are presented in advertisements and on the Web as well as for a security fee hike that’s baked into ticket prices.
Consumer groups are continuing to marshal forces after the House passed a bill last week that would allow airlines to advertise fares without taxes and fees included. That amounts to bait-and-switch pricing, they claim.
But the airline industry says advertising base airfares would emphasize to consumers how much of their total ticket price goes to the government.
Meanwhile, Airlines for America, an airline industry association, and the International Air Transport Association asked a U.S. appeals court to review the Transportation Security Administration’s fee hike that took effect this month, calling it an “unlawful TSA cash grab.”
The airfare advertising bill, dubbed the Transparent Airfares Act of 2014, was passed by the House and would reverse a 2011 rule by the Department of Transportation that required airlines to advertise and display on Internet searches full fares, including taxes and fees.
The Business Travel Coalition calls the bill “Orwellian titled” because it would make prices less transparent for consumers, who might be faced with sticker shock when they find a $239 airline booking really costs closer to $300.
The bill would “undermine DOT consumer protections by resurrecting a misleading and deceptive advertising practice,” the consumer groups wrote. “Airlines would be free to conspicuously display ‘come-on’ lower base ticket prices on initial screens and then dribble out information about the real, higher total ticket prices, including government taxes and fees, on other parts of their websites.”
