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Steinfeld fought big tobacco

Jesse Steinfeld

LOS ANGELES — Dr. Jesse Steinfeld, who became the first surgeon general ever forced out of office by the president after he campaigned hard against the dangers of smoking during the Richard Nixon era, died Tuesday at 87. He had suffered a stroke about a month ago.

Steinfeld was a cancer researcher and taught at USC medical school before serving as Nixon’s surgeon general from 1969-1973.

In office, Steinfeld won the ire of the tobacco industry for his stubborn efforts to publicize the hazards of smoking. He changed cigarette package labels that lukewarmly stated tobacco use might be connected to health problems.

Steinfeld’s label boldly warned: “The surgeon general has determined that smoking is hazardous to your health.”

Steinfeld refused to meet with tobacco industry lobbyists and hung signs around his office that read, “Thank you for not smoking.”

Steinfeld believed his anti-tobacco stance led to Nixon’s request for his resignation at the start of Nixon’s second term.

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