EASTON — Crayon manufacturer Crayola is building a family attraction in Florida.

The company said Tuesday Crayola Experience Orlando will open next summer at The Florida Mall. It will be similar to the attraction Crayola now operates in its Pennsylvania hometown of Easton.

Crayola Experience Orlando will feature 25 hands-on activities in 70,000 square feet of space. One attraction will let children create their own unique crayon with a personalized wrapper.

Crayola is a subsidiary of Kansas City-based Hallmark Cards.

It says it chose Orlando because it’s a top family destination. The area has three major theme park resorts, Walt Disney World, Universal Orlando Resort and SeaWorld. But it has many more attractions.

Crayola was launched by Edwin Binney and his cousin, C. Harold Smith, who started out in 1885 making red oxide pigments for barn paint and carbon for black automobile tires.

In 1900, they opened a mill in Easton to produce slate pencils for schools. They soon identified a market for affordable wax crayons and in 1903, Binney & Smith produced the first box of eight.